UVic | Universitat de Vic | Facultat d’Empresa i Comunicació
Focus: Consumer behaviour
Advertising Seminar for creative and digital heads. The digital world has changed the consumers role, purchase´s rules and most of the middle men.
So what? The key to survive: less interruption, more conversation (but screen, prevailed)
Case study presentation by Guest Speaker: Armando Liussi D. “New advertising business: Less interruption, more conversation” How the emergence of new media technologies is altering the balance of power between consumers and marketers, alternative approaches to advertising in the digital environment.